SCA Brand Guidelines
Elegant, Trustworthy, Simple
Senior Care Authority’s brand is a reflection of its enduring values: A history of helping families find solutions for their loved ones. Our simple yet elegant official seal represents what sets us apart from the rest: An absolute dedication to supporting seniors through some of life’s most challenging times. Our confident, unvarnished, and trustworthy brand encapsulates what makes us great and what sets us apart.
The following Brand Guidelines outline how franchisees can implement the Senior Care Authority brand. Please follow these guidelines, as they are intended to promote consistent use of the brand in a way that’s easier for people to recognize Senior Care Authority without confusion and protect the Senior Care Authority intellectual property.
The Senior Care Authority brand includes the Senior Care Authority name, logo, tagline, colors and other features associated with Senior Care Authority and services.
> Keep enough space around Senior Care Authority brand assets to keep them clear and uncluttered.
> Maintain the shape and proportions of the Senior Care Authority logo and any brand assets.
> Reproduce assets at a legible size.
> Capitalize the words “Senior Care Authority,” except when part of a web address.
> Use old versions of the brand assets.
> Incorporate the brand assets, or anything confusingly similar, into other trademarks, domain names, business names, logos or similar content.
> Use the brand assets in merchandise or other products such as advertising, clothing, hats or mugs, unless approved by Senior Care Authority headquarters.