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SYLVIE ASTRID ©2020

SCA Brand Guidelines

Overview    |    Logo   |    Color   |    Typeface   |    Imagery

The following Brand Guidelines outline how franchisees can implement the Senior Care Authority brand. Please follow these guidelines, as they are intended to promote consistent use of the brand in a way that’s easier for people to recognize Senior Care Authority without confusion and protect the Senior Care Authority intellectual property.
 
The Senior Care Authority brand includes the Senior Care Authority name, logo, tagline, colors and other features associated with Senior Care Authority and services.


Do
> Keep enough space around Senior Care Authority brand assets to keep them clear and uncluttered.

> Maintain the shape and proportions of the Senior Care Authority logo and any brand assets.

> Reproduce assets at a legible size.

> Capitalize the words “Senior Care Authority,” except when part of a web address.
 

Don’t
> Use old versions of the brand assets.

> Incorporate the brand assets, or anything confusingly similar, into other trademarks, domain names, business names, logos or similar content.

> Use the brand assets in merchandise or other products such as advertising, clothing, hats or mugs, unless approved by Senior Care Authority headquarters.

 

Logo

 

The Senior Care Authority logo should always be surrounded by a minimum area of space equal to half the logo width. This area of separation is a minimum and should be increased wherever possible.

Make sure that the the Senior Care Authority logo and tagline are reproduced at a legible size (check your email signature!). If necessary, you can use the logo without the tagline to retain legibility.

 

Download the Senior Care Authority logo - offered here on both white and transparent backgrounds. We just ask that you please not make any changes to it. To download on a Mac, right click on one of the images below until a dialog box appears. To download on a PC, right mouse click on one of the images below until a dialog box appears. For additional logo formats, including vector versions and logos without the tagline, see the SCA Google Drive or contact Sylvie Astrid.

jpeg (white background)

png (transparent background)

Color

 

Color is a powerful means of identification. We like to keep SCA's brand feeling warm and trustworthy by using the following color palette.  Consistent use of our primary colors will help build recognition for SCA and helps to set us apart from competitors. Our Senior Care Authority Walnut and Gold colors are the iconic elements of our color palette. Other colors should be used sparingly. The SCA logo should always sit atop a white background. 

#3F383A

#C37C13

#D8C7BD

 

Typeface

The typefaces used in the Senior Care Authority logo are bold and modern sans serif P22 Johnston Underground and elegant Cambria Italic.  

The typefaces used on the Senior Care Authority website are Open Sans and Playfair Display - a combo for maximum readability.  

For your use, all fonts can be downloaded here.

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ABCDEFGHIJKLMNOPQRSTUVWXYZ

1234567890

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ABCDEFGHIJKLMNOPQRSTUVWXYZ

1234567890

 

Imagery

Photography is a valuable tool in inspiring meaning and connection in Senior Care Authority’s marketing.  Ensure that all imagery sits comfortably with the look and feel of the Senior Care Authority brand.  Do not contradict or conflict with the brand values of warm and trustworthy.  Ensure that the highest possible qualities are upheld.  Keep photography natural and appropriate.