About | Good design invites understanding and builds a bridge between thought and action.
Sylvie Astrid
I believe design is a form of care — a way to connect people with ideas that matter. I build those connections through branding, websites, and marketing materials that are as thoughtful as they are beautiful.
With 25 years of experience, I’ve worked on everything from large-scale corporate campaigns to creative projects for wellness brands, arts organizations, and mission-driven teams. No matter the size, each project is guided by one principle: clear, compelling design should serve the story, not overshadow it.
At the core of my work is empathy — for my clients and for the people to whom they’re speaking. Design isn’t about decoration. It’s about clarity, resonance, and truth — creating something that feels like you.
Or get in touch — I'd love to hear what you're working on.
An invitation to consider design.
I send out Little Letters on Branding & Meaning — brief explorations of the ideas that shape my work, with insights on branding, design philosophy, and inspiration. It's a thoughtful look behind the scenes — just for you. Curious what they're like? Read past letters here. Or get the deep cut next time — sign up to receive each one in your inbox, with extras you won't find here.