I’m Sylvie Astrid, a branding and website designer. I believe design is a form of care — a way of giving shape to what a business or organization is trying to say. I bring that thinking into visual form through typography, structure, language, and detail.

My work has included corporate, cultural, wellness, and mission-driven organizations, from larger institutions to independent practices. Whatever the scale, the principle remains the same: design should serve the story, not overshadow it.

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I grew up among architectural books, oversized advertising posters, and objects given a second life. One of my first jobs was as a receptionist at Landor Associates in San Francisco, where I was saving for art school. When one of the designers there noticed my illustrations, I began finding my way into identity work. That became the start of a career spanning corporate identity, books and publications, cultural institutions, wellness practices, and independent businesses.

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I now live in the Pacific Northwest and work with clients around the world.

 

At the core of my work is attention — to my clients, to their audiences, and to the structure beneath what they’re trying to express. Every project begins with listening — understanding the work itself before shaping how it appears in the world. Design isn’t decoration. It’s communication made visible.​​

 

​​​​​​​​​​​​Get in touch — I’d be glad to hear what you're building.​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​