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CLIENT: Gayk, North America
PROJECT: Branding the North American Sister Company of a German Solar Manufacturer
ELEMENTS: Logo, Environmental Graphics, Website Design
OVERVIEW: When Gayk Germany, a leader in solar industry pile drivers, expanded across the Atlantic, they asked me to help introduce their sister company. The challenge was to create a brand that honored Gayk’s established identity while giving the new venture its own distinct presence. To reflect a trustworthy and capable corporate culture, I combined modern typography, clear photography, and a palette inspired by sunlit landscapes. Today, Gayk North America — now a valued longtime client — continues to meet the surging demand for their innovative products.
Sylvie Astrid has provided design and marketing services for my companies for many years. We’ve come to trust and rely on her judgment, experience, instinct, and good taste. From logos and websites to brochures, flyers, and product sheets, she has shaped every marketing medium imaginable for us. Her professionalism and insight make her invaluable to any organization. She listens carefully, asks the right questions, and then creates magic.
— CARL OTSUKI, ENTREPRENEUR
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