Work with Me | Design built from the substance of your work
Ways to Begin
People arrive here at different moments in the life of their work.
Some have reached a point where everything needs to be rebuilt as a whole — brand identity and website together. Others are dealing with something more specific: a name that no longer fits, a brand that feels dated, or a website that doesn’t yet reflect the depth of the thinking behind it.
Below are the primary ways we can work together.
This engagement is for professionals whose work has evolved — but whose visual presence hasn’t kept pace.
We begin with careful discovery, clarifying what you’re building and who it serves. From there, I design the full system — brand identity, typography, color, and website — so everything works together as one coherent presence.
Each Brand Build is scoped individually, depending on the depth of the work.
Other Ways to Work Together
1
Identity Design
For established professionals whose work is clear, but whose brand no longer reflects its quality.
We shape the visual foundation of your brand — logo, typography, color, and supporting visual language — into a cohesive system that carries consistently across your website, presentations, print, and other materials.
3
Website Clarity Review*
For people who know something about their website isn't working, but aren't yet sure what needs to change.
We review structure, messaging, hierarchy, visuals, and how the site works as a whole, then give you a prioritized written assessment in PDF form — what’s working, what isn’t, and what to address first.
*The Website Clarity Review stands on its own. If you’d like help with any of the recommended changes, we can take it from there.
Not sure which way of working together fits?
Tell me a little about your work, and we’ll determine the next step together.
How I Work
Good design doesn’t begin on a screen. It begins with understanding — what you’re building, who it’s for, and what needs to come into focus.
Understanding
We begin with the work itself — its purpose, character, audience, and where it’s headed. Some clients arrive with a strong sense of what they want. Others know something isn't working but can't yet name it.
Wherever you’re starting from, we work through it together.
Framing
Together, we identify what matters most, what needs attention, and what should remain. This gives us a shared foundation for the decisions that follow.
Development
From there, the work begins to take shape. I develop ideas and directions, we look at them together, and the project evolves through conversation, exploration, and considered choices.
Refinement
Details matter. Language matters. Structure matters. We refine and resolve the work together until every part feels intentional and earns its place.
For years, Sylvie Astrid has been my go-to for everything from logo design to full website overhauls. Her rare blend of artistic vision and technical skill makes her a standout. She works with speed and precision, always delivering on time. Whether we’re refreshing our brand or launching something new, Sylvie is the first person I call — a true professional and a creative force.
— LORI SALTZMAN, FOUNDER, OPEN FLOOR DANCE