Work with Me | Design built from the substance of your work

Ways We Can Work Together

People arrive here at different moments in the life of their work.

Some have reached a point where everything needs to be rebuilt as a whole — brand identity and website together. Others are dealing with something more specific: a name that no longer fits, a brand that feels dated, or a website that doesn’t yet reflect the depth of the thinking behind it.

Below are the primary ways we can work together.

THE BRAND BUILD

This engagement is for professionals whose work has evolved — but whose visual presence hasn’t kept pace.

We begin with careful discovery, clarifying what you’re building and who it serves. From there, I design the full system — brand identity, typography, color, and website — so everything works together as one coherent presence.

Each Brand Build is scoped individually, depending on the depth of the work.

View The Brand Build

THE

BRAND

BUILD

Other Ways to Work Together

Identity Design

For established professionals whose work is clear, but whose brand no longer reflects its quality.

We develop a considered identity system — logo, typography, and visual language — so your work appears as serious and coherent as it actually is.

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Naming

For new ventures or evolving practices that need language strong enough to carry what’s being built.

Naming is careful work. We explore meaning, tone, and resonance until something emerges that feels both inevitable and enduring.

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Website Voice

For those whose site functions, but doesn’t yet express the depth of the work behind it.

We refine structure, language, and hierarchy so your ideas read clearly — and the site finally feels like your own.

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Not sure which engagement fits? That’s completely fine. Tell me a little about what you’re building, and we’ll find the right place to begin.

The Process

Good design doesn’t begin on a screen. It begins with understanding — what you’re building, who it’s for, and what needs to come into focus.

Discovery

I listen carefully to understand the work itself — its tone, its purpose, and where it’s headed. Some clients arrive with a clear vision. Others arrive knowing something isn't working but can't yet name it.

Wherever you’re starting from, we work through it together.

Creative Direction

From our discovery work, I develop a visual direction for the brand — exploring typography, form, and color until a coherent approach begins to emerge. We review the direction together and refine it until it feels right.

Design & Build

Once the direction is established, I design the full system — brand identity, website, and any supporting materials included in the scope — so everything works together as one coherent presence.

Refinement

Details matter. Language matters. Structure matters. This is where I adjust, resolve, and finalize the work so what appears on the surface feels as considered as the thinking behind it.

When we finish, you leave with a visual language you understand and can use with confidence.

For years, Sylvie Astrid has been my go-to for everything from logo design to full website overhauls. Her rare blend of artistic vision and technical skill makes her a standout. She works with speed and precision, always delivering on time. Whether we’re refreshing our brand or launching something new, Sylvie is the first person I call — a true professional and a creative force.

— LORI SALTZMAN, FOUNDER, OPEN FLOOR DANCE

Contact

How to Begin

Tell me a bit about your work and what brings you here.

If you’re not sure which engagement fits, no problem. I read every inquiry personally and will be in touch soon.