THE BRAND BUILD
Your Work Has Evolved. Your Brand Should Reflect That.
Most of the people who come to me are already doing serious, thoughtful work.
They’ve built something thoughtful. They care about quality. Their clients respect them. But when they look at their own website or brand materials, something doesn’t quite match.
The work has matured. The presentation hasn’t caught up.
They hesitate before sending someone to their site. They keep adjusting small design details that should already be settled.
That gap between the quality of the work and the way it’s presented is where The Brand Build begins. That’s the work we do together.
What The Brand Build Is
The Brand Build is a focused engagement that creates a complete brand identity and website for your work.
We begin by clarifying what you actually do, who it’s for, and what makes it distinct. From there, I design the full visual system — identity, typography, color, and website — so everything works together as one coherent presence.
This isn’t about making things look “nicer.” It’s about creating a representation that can carry the weight of your work.
When it’s finished, your brand no longer feels pieced together. It feels settled and coherent.
Why Work With Me
Most branding projects involve multiple people — strategist, designer, developer — each responsible for a different piece.
My approach is different.
I work closely with each client from the beginning through launch. I listen carefully, ask precise questions, and guide the work decisively once the direction is clear.
The result isn’t a collection of disconnected pieces. It’s a brand and website shaped as one coherent system.
If you'd like to see examples of this work in practice, you can view selected projects here.
Who It’s For
The Brand Build is for professionals and small organizations whose work has outgrown the way it’s currently presented.
You may have:
• pieced together your brand over time
• worked with different designers for different pieces
• built a website yourself or from a template
• improved things gradually, but never resolved the whole system
You don’t want something flashy. You want something that feels right — and that will hold up for years.
How It Unfolds
The work moves through four clear stages.
1
Clarity
We define the foundation of the work: what you offer, who it serves, and how it needs to show up. This often includes refining language and simplifying structure so the brand reads clearly.
2
Identity
I design a visual identity system — logo, typography, color, and visual language — shaped to match the tone and standards of your work.
3
Website
I design and build a custom website that carries the identity with the same care: clear structure, thoughtful hierarchy, and a calm, credible presence.
4
Completion
You leave with final brand assets, guidelines, and a website you can use with confidence.
What Changes
• You stop adjusting your brand in the background.
• You stop second-guessing design decisions.
• You send people to your website without hesitation.
• Your presence finally reflects the standards you already hold in your work.
What You Come Away With
• A cohesive visual identity system
• A custom website aligned with the level you operate at
• Brand guidelines for consistent use
• Final files prepared for web and print
• A clear brand structure you understand — not just assets you own
Investment & Timing
The Brand Build typically begins at $8,500.
Most projects span 8–12 weeks, depending on scope.
Payment plans are available.
I take on a limited number of projects at a time to protect attention and quality.
If this feels like the right moment to bring your brand fully into alignment with your work, the next step is simply to reach out.
Prior to working with Sylvie, I interviewed several website designers. I made the right choice — it’s not even close. Cookie-cutter vs. bespoke, artistic, beautiful, and effective. Working with Sylvie to create my first website was an absolute pleasure. The result is singular, creative, and a perfect reflection of my company. Her design sense is impeccable. She guided both me and the process smoothly, allowing me to find my voice while stepping in with solutions when needed. I will go to her again for my next website.
— PETER RABINOV, EVERQUOIN
How to Begin
Tell me a little about what you’re building and what currently feels misaligned.
I read every inquiry personally and will follow up within a day or two to schedule a conversation.