A Resource | What should I include on my About page?

Writing your About page can feel strangely hard. It's like being asked to sum up your work and your why — without sounding awkward, self-promotional, or like you're trying too hard.

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For many people, it’s the page they procrastinate on the most — and for good reason.

 

But here’s the shift:
Your About page isn’t really about you.
It’s about creating a connection — helping someone feel the person behind the work, and know they’re in the right place.

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A strong About page is part invitation, part orientation.
It builds trust. It shows who you are, what you care about, and why that matters to the people you serve.

Here’s how to approach it — in a way that feels true to you.

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Why It Matters​​

The About page is one of the most visited pages on a website after the homepage — often second only to the homepage.

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Why? Because people want to know who's behind the work. They're not just hiring a service. They're looking for a connection. A vibe. A moment of recognition.

 

Your About page is the bridge between your work and your values. Between your offer and your why.

It helps people feel like they’ve found the right fit — or not, which is just as useful.

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Where Most People Get Stuck

Most About pages fall into two traps:
— Too much résumé: all facts, no feeling.

 —Too much vague language: lots of big, heartfelt words — but no clear sense of what you actually do.

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You don't need to impress anyone here.

You just need to connect — with honesty, specificity, and care.

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What to Include​​​

Here’s what I recommend — in your own voice, and in your own way:

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• A gentle introduction
  Open with a line or two that sets the tone — something that helps the reader feel grounded, oriented, and at ease.
   

• What you do and who you do it for
  Clear and simple. This isn’t your elevator pitch — it’s your role in their story.
   

• Why you do this work
  Your values. Your point of view. What drives you. This is what turns your offering into something meaningful — something people can connect to.
   

• A glimpse of you as a human
  Just enough to make someone feel connected. A photo, a line about where you live, what lights you up, something clients say about working with you.
   

• What happens next
  Guide them forward: to your Work, your Process, your Contact page. Don't leave them wondering.

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The Takeaway

A strong About page doesn’t need to be long.
But it should be clear, warm, and grounded in truth.

It should say:

• Here’s who I am

• Here’s why I do this

• Here’s how we might work together

• And here’s where to go next

You're not writing for everyone. You're writing for your people.​

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Closing Thought

Still unsure? That’s normal. Your About page will keep evolving — just like you.

If you’re looking for design that brings your words to life — and thoughtful guidance to shape what’s already there — I’d be glad to help.​

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