A Resource | What should I include on the Home page?

The homepage can feel like the hardest page to write — and the most tempting to overload.

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It’s your front door, after all. People will land there whether they’re ready or not. And in the pressure to impress, it’s easy to try saying everything — and end up saying nothing clearly.

 

But a strong homepage isn’t a full bio. It’s not a sales pitch, either.
It's an introduction. A place to help visitors feel oriented, welcomed, and invited forward.

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Here’s what that looks like.

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What Your Homepage Is For

Your homepage isn’t where you explain everything. It’s where you offer a clear hello. Its job is to answer three questions your visitors are asking:

Who is this for?

What’s this about?

Where should I go next?

 

If it does that — clearly, kindly, and in your own voice — it’s doing its job.​

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What to Include

Most homepages don't need a lot. But here's what helps:
 

• A clear opening line or headline
  Something simple and true. Not clever for clever’s sake — just something that orients.
   

• A short intro or welcome
  One or two sentences about what you do and who it's for. You can weave in a value, a tone, a bit of your vibe — but keep it short.
   

• A primary call to action
  What’s the one thing you want people to do next? Read more? See your work? Reach out? Guide them clearly.
   

• A glimpse of your work or offer
  Not everything — just a preview or a link. Enough to show what you do.
   

• Optional: a testimonial or line of social proof
  Only if it fits naturally. A short quote that builds trust can be helpful.
   

• A footer that orients
  Think links, contact info, newsletter — make it easy to stay connected.

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What to Avoid​​​

• Trying to say everything

• Using vague language like “solutions” or “impact” without specifics

• Designing for your peers instead of your audience

• Overloading with visuals that compete with the message

• Making people guess what to do next
   

Simple is generous.

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The Takeaway

A homepage doesn’t need to be loud or long.

But it should:

• Say what you do and who it’s for

• Help people feel oriented

• Guide them to what’s next

 

You’re not trying to impress everyone.

You’re trying to welcome your people.

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Closing Thought

If your homepage feels murky — or you’re not sure what belongs where — I’d be glad to help bring clarity.

People don't need more noise. They need to know they're in the right place.

Want more guidance?

There's more in Resources.