A Resource | How do I write copy that sounds like me?

Writing copy that sounds like you can feel surprisingly hard.

You sit down to write, and suddenly you’re not a person — you’re a pitch deck. The sentences come out stiff or vague. You start second-guessing every word.

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You want to sound like yourself — not a template.

But you also want to come across as clear, capable, and trustworthy.

 

The good news? You don’t have to choose.

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What Gets in the Way

Most people fall into one of two traps:

• “Professional” — which often ends up sounding vague, flat, or impersonal

• “Clever” — which can come off as performative instead of genuine
   

In both cases, the instinct is to impress. But what people actually want is to understand you — and trust you.

You don’t need to sound like someone else. You just need to sound like you — with clarity and care.​

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What to Focus On

Here’s what helps:

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• Write like you speak
  Not sloppy — just natural. Read it out loud. Does it sound like something you'd actually say?
   

• Start with the truth
  What do you believe? Why do you do this work? What are you really offering?
   

• Use simple words
  You don’t need to elevate your voice. You need to remove what’s in the way.
   

• Focus on your reader
  Good copy sounds like you — but it serves them. Help them feel seen, not sold to.

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How to Find Your Voice

If you’re not sure what 'you' sounds like yet, try this:

 — Read something you wrote easily — a message, a thank-you, a note to a friend. Notice the rhythm.

 — Ask someone who knows you — What's my tone? Warm? Direct? Thoughtful? Dry?

 — Think about how you want your voice to land — calm, bold, curious, grounded — and use those as your compass.
 

Voice isn’t a gimmick.
It’s an extension of presence.

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The Takeaway

To write copy that sounds like you:

• Write how you speak — just a little tighter

• Start with what you believe

• Keep it simple, honest, and clear

• Let your voice reflect who you really are — not just who you think you're supposed to be.

• It's not about adding more. It's about revealing what's real.

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Closing Thought

Finding your voice on the page is a process — and you don't have to go it alone

If you’ve written something that feels close but not quite right, I’d be glad to help shape it into something that feels more like you. 

 

Need support finding your voice? I'd be glad to help.

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